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Wednesday, February 19 • 1:30pm - 2:15pm
How we pivoted to memberships at Frontier

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Frontier Myanmar, with some help from IMS and the Google News Initiative, pivoted to memberships in January 2020. This was a long journey that took a lot of planning and execution, including focus groups, financial modeling, new tools and workflows. Most importantly, it changed the mindset and newsroom culture of Frontier. This session offers a frank look at the challenges and rewards of memberships.

This is useful if you're:
  • Planning to move into memberships
  • Trying to drive culture change in the newsroom

This session will be recorded.
Speakers
avatar for Sonny Swe

Sonny Swe

Founder, Frontier Myanmar
Sonny served eight years in prison for bypassing censorship regulations at The Myanmar Times. Now he’s four years into building Frontier, Myanmar’s most important media startup.
avatar for Clare Hammond

Clare Hammond

Digital Editor, Frontier Myanmar
Clare is the digital editor of Frontier Myanmar, a media start-up based in Yangon. She is leading the digital transformation of the newsroom by building Myanmar's first membership programme. Formerly an editor at the Myanmar Times, she is currently writing a book on railways.
avatar for Su Phyu

Su Phyu "Ju Ju" Hnin

Membership Manager, Frontier Myanmar
Su Phyu — or Ju Ju, as she prefers to be called — joined Frontier Myanmar in May 2019 as membership manager to help set up their new membership program. Ju Ju previously worked as membership and office manager at the British Chamber of Commerce in Yangon where she also helped... Read More →

Wednesday February 19, 2020 1:30pm - 2:15pm GMT+07
FMC Auditorium, Level 3 Faculty of Mass Communication, Chiang Mai University
  Memberships, Recorded